Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in the message's exposure and influence.
It is essentially “word of mouth” marketing designed to take advantage of today’s interactive channels and like a virus, viral marketing takes advantage of rapid multiplication to explode the message from a few to thousands and often millions.
PMZ Marketing's viral marketing services include strategic planning to:
- Ensure that the viral material is able to elicit the greatest adoption
- Has pass-on value and easily redistributable
- Help reduce the cost of any commercial seeding for the viral campaign by amortising it with existing media activity
- Reveal and create opportunities that can be used to help generate additional PR and buzz for the brand and the campaign
- Online tracking and reporting to monitor the seeded communication's spread, making the campaign accountable in order to prove its impact
Our viral marketing experience encompasses:
- Mobile - SMS, MMS and ring tones
- Internet - e-mail, videos, applications and content
- Offline Integration - PR
