Better Marketing Tips

What are you going to do to improve the effectiveness of your promotional marketing? For effective and practical ideas to achieve better marketing results visit our Marketing Resource Library or

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Long-tail is a longer keyword phrase that is more specific and targeted. These keyword phrases reveal more of the searcher’s intention. Making it easier to understand what the searcher is looking for when they use a long-tail keyword phrase to find your business.

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Use a marketing calendar as a management tool to ensure your social media posts, marketing programs and campaigns are run as scheduled to deliver business development growth for your company.

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1. Greet your readers using their first name and use their name again within the message when appropriate
2. Visualise your reader and write to your reader as if they are your only recipient
3. Write in a conversation style and avoid self-promotion
4. Tailor your emails to be relevant to your recipient

If you require any assistance improving your email marketing -

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to achieve Better Marketing Results!

Think Many business owners miss this step or make a half-heartedly move in this direction. It is the worst thing you can do for your online business success.

If you want to be successful online you must promote your online web business presence!

Here are some proven techniques to promote your online web business presence:

1. Email Marketing and eNewsletters
2. Social Media Interaction and Engagement
3. Search Engine Optimisation of your Web Pages
4. Google Places and Maps
5. Online Directories
6. Marketing Collateral
7. Email Signature
8. Pay Per Click Advertising

If you require assistance with Promotion of your Online Web Business Presence - Contact Us to achieve Better Marketing Results!

You must maintain a message match with your driving point or campaign. Deliver on what you promised for your potential customers on their post-click experience. When there is a mismatch between your marketing campaign and their landing experience, it will adversely impact your credibility and any hope for successful conversions

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Automate your sales lead generation using workflows to nurture your prospects into customers. Implement your lead generation workflows with auto-responders and email campaign streams to educate and motivate your prospects to take your ‘call to actions’.

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It is vital that your business keeps growing your prospect database. Consider running a multi-media promotional program to build your contacts with an integrated competition type campaign.

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Many business running promotions on Facebook ignore this rule "You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant." Facebook reserves the right to remove the page for such offences.

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Have a clear business development strategy for your Facebook marketing — just getting “likes” won’t cut it. Make sure you have a defined conversation strategy that is integrated with your web presence. Track, measure performance and fine-tune for better results.

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The typical mobile email inbox allows about 128px to 480px in width for your message. Keep your subject line to 25 characters and test how your images display on your target mobile phones..

If you require assistance with optimizing your HTML emails for mobile phones - Contact Us to achieve Better Marketing Results!

• Nearly 100% of Smart Phone Users use the Mobile as their Primary Internet Access Point
• Mobile Internet Use is Predicted to Surpass PCs within 2 Years

Do not seat on the fence and lose web business traffic that brings business for your organisation.

Now is the time to development and implement mobile and tablet (iPad) friendly versions of your online web business presence.

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• Write relevant web content for your target market
• Use appropriate keywords for each of your web pages
• Keep your web content straight to the point and compelling for your intended potential customer

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• Understand and profile your target audience/market
• Deliver a message that is useful and engaging with your recipients
• Be informative and educational in your promotions
• Make your recipient feel special, important and privileged

Send to the right people, the right message, with the right offer, at the right time and you will get the right response.

If you require assistance with your email marketing - Contact Us to achieve Better Marketing Results!

Do you absolutely require a heap of information to be provided on your web form? If so, you might want to split up the questions into a web form with two or more steps or stages of completion. With multi-step web forms, information provided in the earlier steps can be used to encourage the completion of their information submission.

If you require assistance with your 'call to action' web forms - Contact Us to achieve Better Marketing Results!

Make sure you rearrange your Facebook Timeline application tabs so that your web contact us form is in the top row to be clearly visible to your visitors.

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You must reach your target customer on an emotional level and at the same time persuade them with logic and reason.

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An optimised landing page is one of the most effectively techniques for converting your interested web visitors into highly qualified sales leads for your business.

If you require assistance with optimising your landing pages - Contact Us to achieve Better Marketing Results!

1. Relevant Content
2. Web Business Presence Design
3. Search Engine Optimisation
4. Promotional Email
5. Social Media Integration

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Google Alerts enables you to easily monitor the Internet for your selected keywords, sending you email messages when these keyword phrases are being used.

Google Alerts is useful for business owners and managers who don’t have the time or resources to proactive monitor the Internet for specific keywords that are meaningful to your business. Google does the searching for you!

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