Better Marketing Tips

To understand social media it helps to have a general idea of the strengths and weaknesses of social media networks - Download The CMO's Guide to The Social Landscape.

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1. Use Incentives and Offers for Customer Acquisition
2. Reward your Loyal Customers
3. Leverage Referral Opportunities
4. Use Social Media for Community Engagement
5. Integrate Online and Offline Marketing

If you require assistance with your customer prospecting funnel - Contact Us to achieve Better Marketing Results!

• Accountability
• Ownership
• Passion
• Organised

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• Use AIDA: Attention, Interest, Desire, and Action (Read Article)
• Content: Keep your web content updated at the very least once a month and if possible once a week or more
• Spelling: Make the effort to check and correct any mispelled words and grammatical errors
• Lists: Use bulleted and numbered lists when ever possible
• Paragraphs: Break content into paragraphs of one to four sentences and avoid long blocks of text
• Sentence: Keep each sentence brief using ten words or less

PS>> Update your the copyright text in your footer to 2011!.

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• Offer Free Trials & Demonstrations
• Provide Clear Guarantees & Easy Return Policies
• Allow Purchasing Flexibility – Pay by Phone, Fax, Mail or Online
• Highlight Credentials, Safety Symbols and Certifications
• Supply Testimonials (i.e. audio & video format)
• Draw Attention to your Privacy Policy

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1. It is a performance pay system
2. It is your own marketing program
3. You control your marketing messages
4. Incentivise your affiliates as you see fit
5. Build additional channels to your markets
6. Develop advocates promoting your business

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1. Ensure you define your business objective
2. Drive action by offering engaging and interactive content
3. Add scale by leveraging promotional events
4. Measure results against pre-defined KPIs

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A significant number of your customers and prospects are active on various social networks. This is a fact whatever your views are on FaceBook or Twitter.

Your web pages and your email campaigns need to be able to handle sharing, liking, posting and linking with social networks! Take advantage of the promotional benefits that this will bring by getting additional exposure to new potential customers powered by endorsements from their trusted friends.

Implement technology that will facilitate and make it easy for anyone viewing your web pages or email campaigns to share and reach out to new customer opportunities for your business.

If you require assistance integrating with social networks - Contact Us to achieve Better Marketing Results!

Finding the right keywords for your business is crucial to secure better marketing results from your target search driven traffic. Here are three key tips to finding those crucial keywords:

1. Brainstorm keywords with a group of your target customers
2. Review & analyse your current search results
3. Use a selection of keyword research tools
4. Decide on five on your top keywords to start

If you require assistance with keywords - Contact Us to achieve Better Marketing Results!

It is very important to review the success of your marketing programs periodically. Analyse what is working and what is not working for your business. If a marketing program is not working either scrap the activity and relocate your resources or discover why it is not working and change to better the results. If a marketing program is working discover why it is working and adjust to ramp up and improve your results.

If you require assistance to review your marketing results - Contact Us to achieve Better Marketing Results!

Think about how your business provides real benefits for your customers and clients. Next, make sure your marketing messages speak directly to your target customers about the relevant and key benefits they can receive from your products and or service. See 'Remember Content is always the King' for further tips!

If you require assistance with Marketing Messages - Contact Us to achieve Better Marketing Results!

1. Always include a call to action
2. Offer alternative ways to respond to your call to action
3. Continous interaction to remain 'top of mind'
4. Integrate social media with your marketing plan
5. Social media marketing needs resource and time investment
6. Personalise your brand with social media
7. Consider how messages will be rendered in mobile devices

If you require assistance with Social Media Marketing - Contact Us to achieve Better Marketing Results!

• As a resource asset and a goldmine
• As a source of marketing intelligence
• As a tool to build relevance
• As a means to nurture relationships

If you require assistance with your customer database - Contact Us to achieve Better Marketing Results!

Begin by building an affiliate referral network. Develop a list of potential referral partners that might be good candidates for your target market. These are influential connectors that are credible and likely to refer qualified and sound opportunities.

Negotiate an affiliate referral marketing agreement with these organisations.

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1. Group potential customers with similar needs and responses,
2. Target the groups to serve,
3. Position how your product or service will compete in the market.

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Ask your customers for their help in getting referrals! Let all your customers and network of contacts know that their referrals are important to your business. Make sure you can track their referrals, keep them updated and show your gratitude for their efforts.

If you require assistance in getting consistent referrals - Contact Us to achieve Better Marketing Results!

Avoid trying to say everything in your marketing message. No one cares about all the detail. Identify the most important points and keep your message focused on what is most critical - benefits not features!

If you require assistance with your marketing messages - Contact Us to achieve Better Marketing Results!

If you already have Twitter followers or a Facebook page, ask your followers to sign up for your email alerts. Explain that the emails will include information and offers not available anywhere else. You can make it part of your loyalty program or a separate benefit if you don't have a loyalty program.

If you require assistance with using social media communications - Contact Us to achieve Better Marketing Results!

You can find out where your customers are congregating by asking them and by monitoring social networking sites. There is no limit to the number of social networking channels available for your business to leverage in communicating with your customers.

Once you know where they are – go fishing for your customers where they prefer to be not where you are comfortable to be.

Contact Us or call PMZ Marketing for assistance on 0403 436 889 to achieve Better Marketing Results now!