The Internet is full of information on how 'Content is King' coupled with keywords as a major component of your search engine optimisation efforts. Yes, a lot of the information published is valid and is correct to a point.

The important point that should never be forgotten with your content strategy and efforts is that you need to write for a human being first and foremost specifically tailoring your message or content into what is relevant, useful and interesting to your target audience.

I have written an article titled "How will Content Strategy help your business?" Have a read and tell us what you think and how you have been using content to successfully grow your business! I am equally interested in your view of what doesn't work based on your own experience.