Better Marketing Results

If you are a small to medium sized business you might wonder how best to gain business with Facebook and may have experimented with Facebook advertising to promote your business.

Rather than expecting an instant convert to a customer which only happens if your product or service is perceived as low risk and no long term commitments.

How about engaging and nurturing your potential customers rather than immediately try to convert them to be a customer? You may have heard the 7x touch points in building customer relationships and social media channels excel in helping you achieve your engagement and brand relationship building.

Develop your Facebook advertisement campaign with engagement in mind with an activity that is fun rewarding and supporting of your business growth?

Here is an example from Seed Greek Kouzina:

"Only 11 days remaining to submit your own photo and/or to vote for your preferred photo of Greek food and cuisine!"


Contestants are invited to submit photos of Greek food dishes (limit of one per day) and to encourage their family and friends to vote (one vote per person) on their preferred photo image. The winner will be based on the Greek dish photo image with the most popular votes after the contest period. The winner will be announced on the 25th August 2017"

Visit - https://www.facebook.com/SeedCuisine/app/451684954848385 or http://woobox.com/joqnzw

A recent presentation on Direct Response Marketing is available at our Marketing Seminar Presentations page.

It is my view and experience that the best marketing technique to drive new business development is direct response marketing!

What is direct response marketing? It is a marketing technique designed to generate immediate business results from a promotional offer.You can read my article about using AIDA (Attract, Interest, Desire, Action) to help you prepare your promotional offer from our many articles at our Marketing Resource Library.

Your promotional marketing message or direct response offer will have the following attributes:

• Creative - to ensure that your marketing information will stand out from the crowd and draw the recipient to read or view your promotional offer immediately
• Target Market - is a highly focused and targeted selection of prospective customers for your marketing message offer
• Content - utilise an emotive personalised and relevant marketing message that will resonant with the recipient, it must have a compelling and powerful offer with a 'call to action' framed with scarcity or a limited time frame to drive the response

Over the years, my clients and I have successfully used direct response marketing techniques using the following communication channels:

• Postal Mail
• Email Marketing
• Social Media
• Leveraged Personal Selling
• Cross/Multi-Media

I am interested in hearing from you on your own direct response marketing results, what has your experience been in using direct response marketing techniques?

Please share with us and join the discussion.

I recommend that business owners read the post at MarketingProfs.com titled "Five Key Assets of a Good Social Community Manager" (http://www.marketingprofs.com/short-articles/2179/five-key-assets-of-a-good-social-community-manager) as the article has the business viewpoint for management of your social media channels.

The individual does not necessarily need to be part of your own organization or staff and they can be outsourced as long as they apply the approach mentioned in the article plus an appreciation of the promotional impact they may have with their actions on the business.

You would have heard so many marketing experts telling everyone to use socialmedia as part of their promotional marketing mix. The Internet is flooded withinformation on using FaceBook, Twitter and other social media sites.  Numerousarticles have been written on how using social media can help promote your brandimage and how it can generate web traffic for your main businesswebsite.

Keep in mind that that social media is a marketing tool and itis only effective when used properly to promote your business. The keyquestion for a business is “How is social media harnessed to generate realrevenue and customers?”

Here are the 7 Business Development Marketing Tips for using Social Media: [Read complete article]

1. Go where your customers are and not where you are comfortable
2. Engage and interact
3. Research your competitors’ activities
4. Release offers and programs that are exclusive to your social media channels
5. Social media participation requires authenticity and transparency
6. Look for value opportunities in selling through social media
7. Always test and refine based on results generated

Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You must make the effort to test, gather results and analyse how it can be improved before launching the program to the entire channel.

Apply these 7 Marketing Tips for using Social Media to give you the foundation for success building and growing your business using these communication channels.

I am sure many others can add to this list, share with us your own successes using social media!