Better Marketing Results

If you are a small to medium sized business you might wonder how best to gain business with Facebook and may have experimented with Facebook advertising to promote your business.

Rather than expecting an instant convert to a customer which only happens if your product or service is perceived as low risk and no long term commitments.

How about engaging and nurturing your potential customers rather than immediately try to convert them to be a customer? You may have heard the 7x touch points in building customer relationships and social media channels excel in helping you achieve your engagement and brand relationship building.

Develop your Facebook advertisement campaign with engagement in mind with an activity that is fun rewarding and supporting of your business growth?

Here is an example from Seed Greek Kouzina:

"Only 11 days remaining to submit your own photo and/or to vote for your preferred photo of Greek food and cuisine!"


Contestants are invited to submit photos of Greek food dishes (limit of one per day) and to encourage their family and friends to vote (one vote per person) on their preferred photo image. The winner will be based on the Greek dish photo image with the most popular votes after the contest period. The winner will be announced on the 25th August 2017"

Visit - https://www.facebook.com/SeedCuisine/app/451684954848385 or http://woobox.com/joqnzw

Why use a hashtag for your marketing?

From a marketing prospective the use of hashtags will:

1. Increase your promotional reach
2. Amplify your brand or company awareness
3. Focus your message on your target market
4. Boost the likelihood of people finding your content
5. Improve your search engine optimisation results

Read the complete article on 'Improve Your Marketing with Hashtags' for information on how to use hashtags for your marketing.

What is your own experience with hashtags? Do you think these are overused or just another trend that will fall away? Let us know either way.

I recommend that business owners read the post at MarketingProfs.com titled "Five Key Assets of a Good Social Community Manager" (http://www.marketingprofs.com/short-articles/2179/five-key-assets-of-a-good-social-community-manager) as the article has the business viewpoint for management of your social media channels.

The individual does not necessarily need to be part of your own organization or staff and they can be outsourced as long as they apply the approach mentioned in the article plus an appreciation of the promotional impact they may have with their actions on the business.

We can easily observe that people love and are incredibly engaged with interesting web videos.

We can harness the exceptional persuasive power of videos with videothat is benefit-oriented and with real entertainment value.

Web video that is entertaining and relevant to the audience is most likely to be shared with their own network of business colleagues and friends using social media like FaceBook and Twitter.

What is your view and your own experiences with using video to engage with your own audience?

You would have heard so many marketing experts telling everyone to use socialmedia as part of their promotional marketing mix. The Internet is flooded withinformation on using FaceBook, Twitter and other social media sites.  Numerousarticles have been written on how using social media can help promote your brandimage and how it can generate web traffic for your main businesswebsite.

Keep in mind that that social media is a marketing tool and itis only effective when used properly to promote your business. The keyquestion for a business is “How is social media harnessed to generate realrevenue and customers?”

Here are the 7 Business Development Marketing Tips for using Social Media: [Read complete article]

1. Go where your customers are and not where you are comfortable
2. Engage and interact
3. Research your competitors’ activities
4. Release offers and programs that are exclusive to your social media channels
5. Social media participation requires authenticity and transparency
6. Look for value opportunities in selling through social media
7. Always test and refine based on results generated

Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You must make the effort to test, gather results and analyse how it can be improved before launching the program to the entire channel.

Apply these 7 Marketing Tips for using Social Media to give you the foundation for success building and growing your business using these communication channels.

I am sure many others can add to this list, share with us your own successes using social media!