This Infographic from Monetate Marketing Infographics has valuable insight for any business looking to get better marketing results from their online efforts. In my article titled "how="" to="" make="" your="" customer="" database="" best="" friendpmz="" marketing
The Internet is full of information on how 'Content is King' coupled with keywords as a major component of your search engine optimisation efforts. Yes, a lot of the information published is valid and is correct to a point.
The important point that should never be forgotten with your content strategy and efforts is that you need to write for a human being first and foremost specifically tailoring your message or content into what is relevant, useful and interesting to your target audience.
I have written an article titled "How will Content Strategy help your business?" Have a read and tell us what you think and how you have been using content to successfully grow your business! I am equally interested in your view of what doesn't work based on your own experience.
As an owner of an online business, one of your key strategies should be keeping your clients informed: whether you're launching a new product they might like, an interesting sales campaign or simply telling them what you've been up to. This is where email marketing steps in and helps you deliver that message easy, efficient and fast.
What is email marketing?
Electronic or email marketing is sending a commercial message to a group of people (usually your client database) using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing covers promotional advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, brand awareness and increase sales, push products and services.
Email marketing is usually sent to your segmented lists from your current customer databases. Broadly, the term is usually used to refer to:
How does email marketing work?
Email marketing and PMZ Marketing
There are some great built-in tools that will help you maximize the success of your email marketing campaigns:
You can send three types of email campaigns, in an automated manner:
Send email campaign to multiple lists – this will give customers using PMZ Marketing’s email marketing feature more flexibility when managing mailing lists.
Customers can choose to send the campaign to all customers, one or moreexisting mailing lists, or to a new list. In the same time, you canexclude lists or custom reports from final recipients. And the greatthing is that the system will automatically search for contacts presentin multiple lists, remove any duplicates and make sure that eachsubscriber receives the email once.
Email marketing templates - you can either build your custom templates from scratch or get a head start with our set of cross-client compatible email templates for you and your clients to use. These templates cover a wide range of themes and can be accessed from within your administrative console.
Use email filtering for email campaigns - you will want to filter your lists according to categories to get the best possible results: demographics, geography, activity on the website, product purchases, subscriber validity in the mailing list etc. Using filtering the possibilities are endless, as you can always get more and more granular with your filtering criteria.
Monitor email campaign performance - Gives you a birds-eye view of your email campaign, including the below reports:
Embed dynamic modules inside email campaigns - embed dynamic modules such as blog posts, news items or event bookings from your online web business presence, right inside email newsletters. These modules are then dynamically rendered when the campaign is sent, so the recipient sees the latest content.
We know that teenagers are moving away from Facebook and any business that is targeting this demographic needs to take immediate notice. Instagram is one of the strong winners in this trend and businesses need to consider how to promote by sharing picture images on this social network.
Here is an infographic from Bluewire Media on how to use Instagram with only 5 minutes a day.
What do you think? Can you spare 5 minutes a day from everything your busy day?
Instagram 5 Minute Marketing Plan Infographic by Bluewire Media
I thought I should share this with you all. It is an American based infographic from Monetate (www.monetate.com), however the information is relevant to businesses here that have both a physical 'brick & mortar' retail shop and a online web store. I find that most retail businesses that have this scenario have yet to take advantage of the all powerful mobile device and how it is now driving their purchase options and actions. Why do you think this is the case?
This is a puzzle for many a business owner with the majority of businessmanagers and owners looking to grow web traffic using search engineoptimisation or search engine marketing.
Yes, building web traffic volume is very important to thesuccess of an online business. However, we need to keep in mind that NOT all web visitortraffic is equal. Traffic for traffic volume alone is a total waste of our time and resources. We need the right kind of quality traffic –targeted and interested potential customers!
What in your own experience contributes to a successful online web business presence? Let's hear from you!In my marketing newsletter for November 2012 I answered the question "How can You Achieve Effective Online Marketing?"
While many in the business world perceive that online marketing is difficult and complex to achieve the desired results, I view the situation as really a lack of understanding marketing principles.
Let us list these challenges for achieving better marketing results for your business whether using online marketing and/or traditional print based-marketing.
We have three key business marketing challenges, these are:
What is your prospective of these three key points in online marketing versus marketing as a whole?
Clearly the same principles apply and once you understand and master the concepts it will work for your online marketing too!
Let us hear your views.
The three of the most common and difficult small business and medium enterprises marketing challenges are:
I have published an article on the Marketing Challenges of Small Business & Medium Enterprises (SME) that provides useful information and tips on how these challenges can be handled.
Many of you that have been in business a number of years will have encountered these challenges and have survived the experience to grow their businesses. For those of you that have kindly share with us your successes in managing these small business and medium enterprises marketing challenges.
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What do you think? In your own business situation have you faced these issues or other more significant challenges? Share with us your views and expereinces.
Share with us your views on how you have used email marketing to promote your business - what works and what does not work.
28/05/2018